THE BRAND
Bounce Curl
A cult-favorite beauty and hair care line, offering products geared towards curls of all patterns.
THE SERVICES
THE SERVICES
THE SERVICES
Copywriting, Design, & Automation Strategy
THE OUTCOME
After transitioning to Klaviyo as their new email service provider, Bounce Curl approached us for weekly campaign ideation and design. From crafting compelling copy to designing and implementing the campaigns, we managed the entire process. The outcome? Remarkable success.
The revenue attributed solely to the campaigns saw a sizable uptick, jumping from 18% to an impressive 45.74% across Q4 to Q2 compared to the previous periods. Notably, campaign attributed revenue averages stabilized at slightly over 30% for the subsequent months.
AUTOMATION SPOTLIGHT
After giving a design refresh to Bounce Curl’s post-purchase flow and introducing an additional email featuring unique segmentation, we witnessed an astonishing 1600% increase in results.
Capturing these sales through this workflow alone accounted for a hefty monthly increase that is often overlooked.
The implementation of a from-scratch Welcome series build-out also resulted in an extraordinary monthly revenue increase of 3,080% compared to data from previous years. It’s a change that doesn’t seem to be slowing down anytime soon, and is one of the most successful we’ve been a part of to boot.
