THE BRAND
WILDFANG
Popular Portland lifestyle brand attracts a bold audience with a no-BS approach to dressing.
THE SERVICES
Design/Implementation + Automation
THE OUTCOME
WILDFANG! migrated from one email service provider to Klaviyo’s. We served as their point of contact (setting up the backend and communicating as a mediator between them & technical support at Klaviyo) & designed all of their automated flows from scratch. The flows included a rich journeys that included a Welcome Series, Abandoned Cart, Browse Abandonment, Birthday Email & Predictive Purchase.
We kept their bold & dynamic visual language in mind & squared away any dynamic aspects within the email (custom links, unique coupons etc.).
The flows are strategically built to re-engage purchasers in a timely manner & already are capturing more than 17% of yearly sales.