THE BRAND
ZIIP Beauty
ZIIP revolutionized the beauty industry, by bringing in an elegant, technical solution for at-home self care. ZIIP’s nanocurrent device expertly delivers treatments that are aesthetician-worthy, but in the comfort of your own home.
THE SERVICES
Design + Segmentation + Campaign & Automation Strategy
THE OUTCOME
ZIIP beauty approached us with a specific request to help them with a more personalized approach that was highly bent on the customer lifecycle.
We analyzed their audience and created strategies & lists that were hyper focused — and though their general list was already quite engaged, we managed to triple open rates and quadruple click throughs in the segmented campaigns we sent.
In the end, the focused campaigns had a conversion rate of 26%. Moreover, the strategic sends garnered ZIIP a 640% ROI.